During Q4, a lot of e-commerce stores generate record sales, particularly in the lead up to Christmas. Thanks to Cyber Week and end of year sales, shoppers find it hard to resist the temptation to spend. While you may see a slump in sales in the early months of 2020, particularly compared to December, Q1 is no time to be slowing down.
Ecommerce never sleeps and you shouldn’t either. Q1 is the perfect time to ensure you are ready for the year ahead, and we’re on hand with some top tips to do precisely that using onsite retargeting.
Onsite retargeting is a great way to boost your sales and leads, not just for Q1, but throughout the entire year. If you’ve not already got the following strategies in place or you need to revisit them, now is the time to do so
1. Increase your conversion rates
According to 2018 research, as many as 97% of the visitors to your site will not convert into a customer on their first visit. That’s right; statistics show that the average conversion rate is around 3% on e-commerce sites. While this might not be the case for your brand, you certainly won’t have a 100% conversion rate. So, what are you doing with the remainder of visitors to your site? You definitely shouldn’t be letting them leave without having a chance to engage with them.
Conversion rates is where onsite retargeting comes into play. It’s one of the most powerful ways to capture these visitors. There are plenty of affiliates that offer the opportunity to connect with your customer before they leave. If you’re not utilising this technology, it’s about time you did.
2. Reduce cart abandonment
Onsite retargeting can also help you to reduce cart abandonment, having a direct impact on sales for Q1 and beyond. If you have a relatively high cart abandonment rate, you’re not alone. According to a study by the Baymard Institute, 7 out of 10 visitors who add an item to their cart won’t complete their purchase. What are you doing about it?
Again, several publishers offer the onsite technology to reduce your cart abandonment rates, from pop-ups offering discounts to follow up emails, you need to be using it.
3. Build your email list
While we’re on the subject of emails, we’ve got a fact to share about email marketing. Email notifications about abandoned carts have an impressive 40.5% open rate. Email marketing is an effective method of communication for all e-commerce stores. By using onsite retargeting, you are taking the opportunity to build a healthy email list. The big difference? These shoppers have shown interest in your website, meaning that they’re more likely to open future emails.
You can utilise onsite retargeting to highlight your newsletter subscription, as well as offering VIP membership and email-exclusive deals using pop up technology.
4. Increase your Average Order Value
Of course, cart value is another important metric when it comes to measuring the success of your online store. One of the most effective ways to increase the value of a cart is cross-selling. Once customers have added items to their cart, you can suggest additional purchases that go in hand in hand. Guess what? There’s a technology for that too.
5. Live chat
We live in a world where people want answers, and they want them NOW. Shoppers are impatience, so, you need to be reactive. Using live technology that gives customers the answers to their questions within seconds can also increase conversion rates.
In a nutshell, you need to be reactive. To do so, you need to utilise technology. Thankfully, for every type of onsite targeting you may need, there’s an affiliate that offers it. If you want to boost your sales through affiliates for Q1 and beyond, get in touch with Converzion Digital so we can build an effective strategy for you.