The affiliate marketing industry has a reputation for being complicated at times, particularly when you consider breaking into new markets. While it may seem like a daunting prospect to use an affiliate strategy to take your brand international, it can work a treat.
If you’ve already got an established affiliate strategy in one market, you’ll find plenty of commonalities between different markets. Therefore, there is plenty of opportunities to grow new revenue streams without too much risk involved.
In our latest post, we’re going to cover the basics of the global affiliate industry and how you can use affiliate marketing to develop your brand. Not just in one new country, but every possible region across the globe. There’s so much untapped potential out there; you need to know where to start.
We’re looking at just three of the ways you can use affiliate marketing to tap into international markets. So, read on to find out.
Adopt non-traditional affiliate methods
When you launch into a new country, one way to boost the success of your affiliate marketing strategy is to utilise social content. You must identify the correct platforms and content type for you. But, when done correctly, it can help to drive traffic and boost sales through your affiliate network. For example, if you’re a fashion brand looking to target the US, you could select ten fashion influencers to work alongside, to boost sales. By using hybrid payment models for influencers (upfront fee + commission), it can improve conversions and reach significantly.
Carefully selecting your partners
When you’re tapping into a new market, it’s not uncommon for your affiliates to be your potential customers first contact with your brand. Therefore, you won’t want just any old affiliate accepted on to your program. Instead, you should take the time to consider the types of publishers your competitors are working with and which publishers truly align with your brand. Once you’ve done so, you should carefully vet each publisher and ensure you touch base with them before you get started to ensure they understand your brand and your goals – this can be done using phone calls, emails or a distributing a brand pack.
Target seasonal peaks to drive sales
If you’re savvy about the time of your launch into a new market, it can help to surge sales. For example, if you tap into a new market during Back to School or Black Friday, performance can improve significantly. However, it’s worth remembering that the market can become extremely saturated during key shopping dates. So, you’ll need a foolproof plan to execute it well. With that said, it can most definitely be done with some in-depth research and planning.
While there are many commonalities between affiliate campaigns in international markets, there are also some key considerations:
- Consider the platform that you’ve chosen to work on – it may vary from the network that you use in your home territory.
- Be mindful of any cultural differences – you may not be able to replicate an exact campaign and see similar results.
- Keep on top of local opportunities – including seasonal promotions.
- Currency and shipping.
- Overcoming any language barriers that you may face.
While it’s certainly not impossible, breaking international markets isn’t as straight-forward as replicating your existing campaign. You can’t simply expect the same results as each market differentiates.
So, if you’re looking to test the waters and explore the potential in a new market, affiliate marketing is a cost-effective way to do precisely that. Of course, if you need a little support along the way, that’s what we’re here to do. Get in touch and let Converzion help you to break into new markets.