If you’re familiar with modern day marketing, we bet our bottom dollar you’ve heard the phrase ‘content is king’ at least once or twice. In our latest post, we’re taking a look at how important content really is, and how it can contribute to your affiliate marketing strategy.
When it comes to launching and maintaining a great affiliate marketing campaign, brands can often get caught up on the size of their audience. In reality, you don’t need a huge audience because the importance lies in reaching the right people through content. Affiliate marketing becomes a whole lot simpler if you have two things, trust and attention. Both of these essential assets to your campaign come from the same thing; content.
You can build a loyal and engaged audience through great content. Great content not only means you have your audience’s attention and trust but also googles. Simply put, if you’re not already investing in killer content for affiliate marketing, you should be. Sure, you can use paid strategies to drive traffic and ultimately sales, but you need to be playing the long game too.
Within affiliate marketing, content is everywhere. Blog posts, newsletters, social media… you name it, content plays a part. So, if you’ve made it this far and you’re wondering how exactly you can put out great content each and every week, we’re here to help. We’re about to give you four of our top tips for creating content that is sure to take your affiliate marketing to the next level.
Tell your truth
In our eyes, the biggest sin in the affiliate marketing world is to write about or promote a product that you either haven’t tried or don’t actually like. As a publisher, it’s so important that you only feature products, places and practices that you’ve had a personal experience with. As a brand, if you want people to promote your products or services, they should have experienced it first-hand. If affiliate marketing is inauthentic, you’re already off to a bad start.
Avoid hard selling
When affiliate marketing is done well, it doesn’t feel like marketing. Instead, it will come across as a genuine recommendation by a friend, to a friend. Granted, as a publisher or brand the aim of the game is to drive sales. But, the secret to a successful campaign is to produce content that doesn’t feel like selling. Just think, everyone has a friend that only talks about themselves, it grows old very quickly, don’t let your brand be the equivalent.
Build an influencer strategy
If you’re not already utilising influencers, you should be. In recent years, the influencer marketing space has gone from strength to strength and it’s showing no signs of slowing down in 2019. With that said, influencer marketing needs to be done right. Take the time to find bloggers or influencers that truly mirror your brands’ values and are in line with your products or service. Once you’ve done that, you need to ensure the content is spot on. After all, the purpose of influencers is to reach new audiences, so, if their content is the first impression readers have of your brand, you want it to be great.
Utilise link building
Maybe not the most exciting tasks when it comes to content strategies, but a necessary one to gain the trust of Google. A solid link building strategy will work wonders for your organic SEO. It’s definitely not a content strategy that will provide overnight results, but an important one at that.
If it is something you’ve overlooked in the past, as a brand or publisher, it’s time to make a change. As a brand, you should be investing time and money in great content, a well-written post can be invaluable. As a publisher, your content should be authentic, it should be trustworthy, and it should be engaging. In the competitive space of affiliate marketing, content is most certainly king.
If you choose to work with Converzion Digital, you can rest assured you’ll get the very best content strategy to compliment your affiliate marketing strategy. If you want to skyrocket your sales, get in touch!