With Cyber Week just around the corner, many brands have locked in their strategies and are gearing up for a week of sales rolling in. With that said, it’s not too late to up your game to get the most out of this key shopping period. If you want to maximise opportunity during Cyber Week, read on to find out how.
1. Optimise and Audit your Product Feed
While it can be a little time consuming, updating your product feed is essential to secure Q4 success. Ensuring your feed is correct enables publishers to promote both your best-selling and seasonal products rather than pulling through old or out of stock products. At a minimum, your product feed should include the following:
- Product name
- Deeplink
- Category
- Price
- Product ID
- Description
- Image URL
- Delivery time and cost
2. Introduce Daily Deals throughout Cyber Week
Introducing daily deals is an easy way to increase hype for your Cyber Week and maintain the interest of your customers. Introducing quality deals each day will serve as an incentive to ensure your customers continuously visit your site throughout the week. Of course, they need to know about the daily deals too! So, be sure to communicate the details with all of your affiliates as well as sharing high-quality graphics, specific URLs and a strong call to action for maximum impact.
3. Consider Extending your Promotions
You’ll notice that we refer to Black Friday and Cyber Monday as Cyber Week – this is because many brands extend their sales beyond two days. As a minimum, you should consider extending your sale across the weekend that falls in between the two.
If you extend your sale beyond Cyber Monday, you’ll often find that affiliate placements will be cheaper, while traffic is still high. Extending your sale period also means increase brand name visibility, higher conversion rates and offering a second chance to shoppers to check out their abandoned cart.
4. Review your Ads
In the days leading up to Cyber Week, running ads will, of course, increase your visibility to potential customers. If you’re planning on increasing your ad spend to counteract the higher cost-per-click, now is a great time to review your ads:
- Fine-tune your copy ensuring it’s clear and compelling, with a mention of your deals and discounts.
- Speak to top affiliates about running PPC for you – this will reduce your spend!
- Ensure all affiliates are provided with high-quality creatives
5. Introduce New Products
Dropping new products in the lead up to, or during Cyber Week will help to maximise your sales. The latest products offer a fresh experience for your existing customers while building excitement for the discounts to come.
To get the most out of your affiliates, be sure to communicate on new and best-selling products so that they can support you in promoting them.
6. Up your Email Marketing Game
Email marketing is one of the most effective affiliate marketing tactics as savvy shoppers scout their favourite newsletters for the best details. While many affiliates will have filled all of their slots in their newsletter campaigns, others will be offering significant discounts for last-minute placements. Here are just a few reasons to utilise email marketing placements:
- According to Neil Patel, email is 40x more effective for customer acquisition than Facebook and Twitter combined.
- Marketers who opt for segmented campaigns report as much as 760% increase in revenue. (Campaign Monitor, 2019)
- 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018).
Are you ready to capitalise on one of the busiest weeks of Q4? Game on!