JUST HYPE
During the Covid 19 pandemic, Conversion Digital worked closely with key editorial publisher partners to generate awareness of Hype’s newly launched face masks to continue to generate sales in times when the market declines.
During the Covid 19 pandemic, Conversion Digital worked closely with key editorial publisher partners to generate awareness of Hype’s newly launched face masks to continue to generate sales in times when the market declines.
Conversion Digital performed an audit to seek out employee benefit publishers who were aligned with CASIO’s primary and secondary core target audience groups, across a number of core demographics.
We successfully launched an affiliate channel in the US, with 250%+ growth MoM in the first three months of launch through a tailored publisher strategy to drive brand awareness and traffic.
Coversion Digital performed an affiliate audit on the activity to date. A full affiliate audit allowed us to then focus on COS, AOV, Conversion and the brand strategy moving forward.