AWIN: a publishers guide

So, you’ve registered as a publisher on AWIN and you’re ready to start earning some extra cash. You’ll be glad to know, you’re just a few simple steps away from earning a commission on any sales you generate through your platform. To make life easier, we’ve collated all of the resources you’ll need in one blog post.

At first, getting to grips with an affiliate network can be hard to navigate, but once you’ve got the hang of it, you’ll be earning a commission on any sales you generate in no time at all. If you’re not familiar with how It works, we’ll break it down for you.

In short, you can join the program for your favourite brand. Say they pay out 10% commission on sales, you’ll earn 10% of ALL sales made using your link. You won’t just earn a commission on one particular product you’re promoting, rather, their entire basket. With that said, you’ll only earn a commission if the cookie from your tracking link is the last to drop. For example, if they head directly to the retailer’s site using your link without visiting any other sites in between (e.g. a discount code site), the commission is yours.

So, here’s how you ensure your AWIN tracking links are working as they should be:

  1. Joining a program: To join a program, a quick search will return the brand you’re looking for provided they’re on AWIN. When you apply, ensure you’ve

updated your information including links to your site and contact email.

  1. Creating tracking links: Once you’ve joined a program, you’ll want to get earning right away. To do so, you need to create tracking links so that you can earn a commission. As well as using tracking links for all future content, it’s a good idea to backdate any evergreen content that still gets views (e.g. blog posts).

If you haven’t created a deeplink correctly, you won’t earn a commission. So, familiarise yourself with the process here.

You can also download a chrome extension that will allow you to generate a deeplink that will direct to the page you’re on within seconds.

  1. Optimising partnerships: If you’re driving a decent amount of sales for a brand, there might be an opportunity for a partnership moving forward. From increased commission and exclusive discount codes to gifted products to paid placements, there are plenty of options.

As with all affiliate networks, to get the best out of it as a publisher, you should take the time to familiarise yourself with its features. From brands uploading exclusive offers to ensuring you’re receiving all communications; you need to be pro-active to drive sales. Below is a link to the AWIN wiki which walks you through all aspects of the site.

If you can’t find what you’re looking for, email: clientsupport@converziondigital.co.uk.

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