While we specialise in affiliate marketing here at Converzion, it’s always good to look at the bigger picture. With modern technology evolving year on year, digital marketing is no exception. Thanks to constant updates, innovative techniques, and forever changing algorithms, it can feel like a frequent scramble to keep at times. To stay on top of the game in 2020, we think it’s essential to be aware of new and growing trends
With a whole new decade just weeks away, we’re taking a look at some of the top marketing trends that will tie into your affiliate and broader marketing strategy for 2020.
Google ads smart bidding
If you’re already using digital marketing, you’ll be familiar with automation. What you might not know, is that Google has announced Google Ad updates that will lead to automation and smart bidding becoming standard practice. The introduction of new updates will allow brands to choose conversion action at the campaign level, set bids to change when sales begin or end and optimise bids over multiple campaigns with a select set of conversion actions. Sounds pretty good, right? It’s worth checking out!
Social media is everywhere now. It’s not something that’s going away. Given its ubiquitous nature, social media is often at the forefront of online marketing for many brands, no matter how big or small. What maybe wasn’t seen coming a few years ago is how many users would end up using social media to shop. If you’re not already aware of this, you’re missing out on a huge opportunity to drive sales.
Given that 72% of Instagram users have purchased a product on the app and more than 4,000 Pinterest users find new products to buy on the platform, there’s enormous potential.
What’s more, social media platforms have made it super simple to capitalise on this buy allowing e-commerce stores to create shoppable posts, encouraging your target audience to shop directly. If you’re not already doing it, it’s about time you did.
2019 has seen consumers respond very well to visual content, and it’s expected to become even more critical in 2020 and beyond. If you’re currently overlooking the value of decent video content, it’s time to get on board. On average, Instagram and Facebook live videos will keep the attention of your audience three times longer than pre-recorded content. What’s more, the daily watch time for Facebook Live Videos has quadrabled in a single year, producing six times as many interactions as standard videos.
Over the years, customers have grown tired of generic adverts and content that have no real connection to them. According to Forbes, in a survey of 1,000 people, 90% said that they found personalisation appealing with 80% stating they’d be more inclined to shop with a company that offered them a personalised experience.
Start small. If you’re email list currently sends out one batch email to all subscribers, it’s time you try some segmentation and personalisation – the same with ads. 2020 is the year that brands need to work hard to connect with your audience in a meaningful way.
Of course, these are just some of the trends. As with all things in the world of marketing, things change every day. So, be adaptable and don’t be afraid to try new things. Taking risks can have huge payoffs.